South Dakota to Launch Fan Loyalty Program
Aug. 1, 2012
Vermillion, S.D. - The University of South Dakota Athletic Department in conjunction with Coyote Sports Properties announced it will launch the LOYALTIVA fan loyalty platform for the 2012-13 Academic Year starting in August. The Yote Loyalty Club program is geared to increase fan attendance and value for business partners while generating revenue.
Yote Loyalty Club will leverage smart phone technology and QR codes to incentivize most fan activities - such as attendance, concessions, merchandise, donations, ticket renewals, parking, tailgate spaces and sponsor patronage, etc.
"We are excited to create new ways to participate in supporting Coyote Athletics. The Yote Loyalty Program is a unique platform that will help us accomplish our goals and also make it fun for our fans," stated USD Athletics Marketing Director, Neal Bendesky. "We are looking forward to working with Coyote Sports Properties to reward our fans by involving our corporate partners via more exposure and increasing activity with their businesses in return for attending Coyote events."
The platform also enables fans to post real-time game activity on their Facebook wall based upon rewards opportunities. This offers USD substantial organic social media branding and awareness.
The focus of the Yote Loyalty Club is to drive revenue and value through rewarding increased frequency of desired fan behavior, in essence, encouraging good fans to become better fans.
The LOYALTIVA platform also offers the opportunity for a university's corporate partners to leverage exclusive brand awareness embedded in the loyalty content, as well as a call-to-action for fans to patronize sponsor establishments.
"We are looking forward to working with USD corporate partners to reward our fans by involving them via more exposure and increasing activity with their businesses in return for attending Coyote events," said Travis Lee, General Manager of Coyote Sports Properties. "We will be continually developing our prize incentives during the year."
The University of South Dakota fields 17 varsity sports and competes in the Summit League and the Missouri Valley Football Conference. This year will mark the first year that the Athletic Department will be competing as a fully eligible Division I institution and the Loyaltiva platform will be involved in a gameday "experiment" to create incentives for USD students take their support to the next level. The Athletic Marketing and Student Services Departments will attempt to develop a special dance routine in the student section at home athletic events. Students that participate in the special dance at the start of the 4th quarter at football games will be able to scan a QR code at their section to receive a FREE beverage at participating business locations.