South Dakota to Continue Fan Loyalty Program during Basketball Season
Dec. 11, 2012
Vermillion, S.D. - The University of South Dakota Athletic Department in conjunction with Coyote Sports Properties announced it will continue the LOYALTIVA fan loyalty platform for the 2012-13 Coyote Men's & Women's Basketball season. The Yote Loyalty Club program is geared to increase fan attendance and value for business partners while generating revenue.
Yote Loyalty Club will leverage smart phone technology and QR codes to incentivize most fan activities - such as attendance, concessions, merchandise, donations, ticket renewals, parking, tailgate spaces and sponsor patronage, etc.
"We are excited to create new ways to participate in supporting Coyote Athletics. The Yote Loyalty Program is a unique platform that will help us accomplish our goals and also make it fun for our fans," stated USD Athletics Marketing Director, Neal Bendesky. "We are looking forward to continue to work with Coyote Sports Properties to reward our fans by involving our corporate partners via more exposure and increasing activity with their businesses in return for attending Coyote events."
The platform also enables fans to post real-time game activity on their Facebook wall based upon rewards opportunities. This offers USD substantial organic social media branding and awareness.
The current list of milestone prizes available for participating fans include: