VERMILLION—Coyote Sports Properties, the exclusive multimedia rights holder for University of South Dakota athletics, is teaming up with First Premier Bank/Premier Bankcard to present the new GoYotes.com official website of Coyote athletics.
South Dakota athletics recently transitioned its official website platform to SIDEARM Sports, a company of Coyote Sports Properties' parent company, Learfield Sports. The transition to the SIDEARM digital platform was designed around the opportunity to elevate sponsors of Coyote athletics through Coyote Sports Properties.
"First Premier Bank / Premier Bankcard is a great partner for the University of South Dakota," said USD Senior Associate Athletic Director for Development Jon Schemmel. "We are thrilled to see this partnership grow and are very thankful for all Premier does for our University."
"We are excited to enhance the partnership between PREMIER and USD athletics as we increase our digital capabilities to engage Coyote fans across Coyote Nation," added Travis Lee, general manager of Coyote Sports Properties.
PREMIER has a strong partnership with the University. The Beacom School of Business on campus at USD was made possible in large part due to a donation from Miles Beacom, President and CEO of PREMIER Bankcard.
"We're proud to continue our long partnership with The University of South Dakota and look forward to the variety of possibilities that lie ahead," said Beacom.
First PREMIER Bank and PREMIER Bankcard are sister organizations headquartered in South Dakota that provide a wide array of financial services on a local, regional and national level. First PREMIER Bank is one of the strongest capitalized banks in the country, while PREMIER Bankcard is the 12th-largest issuer of MasterCard(R) and VISA(R) credit cards. Together, they employ more than 2,200 employees in South Dakota.
Learfield Sports manages the multimedia rights and sponsorships for more than 100 collegiate institutions and associations. The company also titles the prestigious Learfield Sports Directors' Cup and represents collegiate institutions, conferences and arenas for their respective multimedia rights and sponsorship initiatives. Learfield offers these partners with professional concessions and ticket sales, licensing and trademark consulting, digital platform expertise, and venue and technology systems through its owned companies. To learn more about its history, businesses and job opportunities, visit www.learfieldsports.com.
